Some apps utilize services, like Amplitude, a behavioral analytics platform with over 600 customers -of the likes of Microsoft, Intuit, and Twitter-, to gather and analyze customer data. And, if you’re not hitched up to a wi-fi network, the transfer of all this data every night is costing you much more than your privacy! How Phone App Tracking WorksĪs a matter of fact, the tracking these apps or operating systems carry out works a lot like cookies. ![]() ![]() The amount of data these trackers upload from your phones can be huge. They build your persona and survey your commercial behavior, and then resell this data to marketing agencies or use it themselves to serve custom ads. Through your gadget, they collect, retain data for their own commercial benefit, or hand it over to the likes of Google, Nike, and other interested entities. ![]() What’s more, it’s not all about apps, iOS, and Android -as operating systems of your smartphones and iPhones- do this too. ![]() If you do a bit of research on application data collection will discover that many applications that serve purposes other than tracking, actually do track how, when, and where you use your phone constantly.
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